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Y-3’s time-lapse billboard painting

Y-3 by Yohji Yamamoto has released a time-lapse video documenting the painting of one of its spring/summer 2011 images on a billboard in New York.

The campaign from the designer adidas brand was painted on a 48 x 38 ft space on the corner of Houston Street and Broadway over several days by Colossal Media Group.

The video, directed by Aaron Wesner, shows the activity compressed into just one minute.

The original spring/summer 2011 image features model Jacob Coupe, it was shot by Jacob Sutton and styled by Jay Massacret.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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