Y-3’s time-lapse billboard painting

Y-3 by Yohji Yamamoto has released a time-lapse video documenting the painting of one of its spring/summer 2011 images on a billboard in New York.

The campaign from the designer adidas brand was painted on a 48 x 38 ft space on the corner of Houston Street and Broadway over several days by Colossal Media Group.

The video, directed by Aaron Wesner, shows the activity compressed into just one minute.

The original spring/summer 2011 image features model Jacob Coupe, it was shot by Jacob Sutton and styled by Jay Massacret.