Rag & Bone is aiming for a more personal connection with consumers through the relaunch of its blog.
Combining posts from those within the company headquarters as well as from a series of guest editors and contributors, rag-bone.com/blog will provide a look at life surrounding the New York brand.
Subjects will range from art and literature, to film, fashion, city guides and reviews, with regular features such as “stuff we love” and “can’t miss”.
“The blog is another outlet to connect with our consumer on a personal level, and offer them additional insight into the lifestyle of our brand,” designer David Neville told WWD.
Accordingly, the first new post provides readers with an insight into co-designer Marcus Wainright’s desk space.
Expected contributors include Fashion Toast’s Rumi Neely and Andrew Bevan of Teen Vogue, among others.