Bergdorf hosts Facebook Fendi contest

US department store Bergdorf Goodman is running a contest on Facebook calling for consumers to vote on a new Fendi 2Bag.

Fendi Frenzy: The Color Challenge saw fans able to choose the colour palette of both the upper and lower halves of the tote as well as its handles and ID tags until Sunday, April 24.

The Facebook page now hosts the crowdsourced entries for other users to vote on their favourite. The five most popular by Friday, April 29 will be shortlisted for judging by Fendi.

The chosen bag will then launch as an exclusive collection at Bergdorf Goodman in the autumn.

An advertising campaign also surrounds the contest, appearing on, in The New York Times, as well as through QR codes on the store’s windows, reported Mashable.

Fendi is also promoting the contest on its own Facebook page.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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