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Republic signs up to Facebook Deals

UK high street retailer Republic has partnered with Facebook Deals to offer shoppers 20% discount in-store when they check-in through the app, according to Brand Republic.

Natalie Primus, head of social media at Republic, said: “We wanted to drive increased and repeat footfall by rewarding and incentivising our customers and Facebook Deals allows us to do this quickly and efficiently.”

The discount can be redeemed in stores in Manchester, Sheffield, Birmingham Leeds and London.

Other UK retailers signed up to the scheme include Debenhams and Benetton.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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