Kirsten Dunst fronts Bulgari fragrance ad

Following on from the print campaign shot by Mert Alas and Marcus Piggott (see below), Bulgari has released a video ad for its new Mon Jasmin Noir fragrance, starring Kirsten Dunst.

The actress appears alongside a lion draped in a pale pink dress and jewels from Bulgari’s new Mediterranean Eden Collection, which was unveiled during Milan Fashion Week at the end of February.

She is filmed strolling around a 16th century garden at Villa Balbianello, Lake Como, as the lion placidly follows along behind. The two are then seen cosying up as Dunst delicately strokes the lion’s mane.

“With her distinctive charisma, Kirsten is the embodiment of the warmth and tenderness this scent evokes,” said the brand’s Facebook post.

The spot finishes with a shot of the new perfume bottle. Supposed to represent a bewitching femininity, Bulgari has also created a microsite where you can find out more about the scent, here:

Take a peek behind the scenes with this video, too:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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