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Digital snippets 15/04: Bottega Veneta, Bergdorf Goodman, Burberry, Franceline Prat

Bottega Veneta's Viaggio Notturno

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Bottega Veneta unveils first fashion film, “Viaggio Notturno”. Based on the subject of travel, it was made in collaboration with photographer and director Christian Weber [Bottega Veneta, NOWNESS]
  • Bergdorf Goodman places location-based banner ad in mobile application game Words With Friends to drive consumers in store [Luxury Daily]
  • Burberry is kickstarting its digital retail commitment by outfitting its China stores with touchscreens the size of full-length mirrors and iPads to facilitate ordering; other markets will follow [WSJ]
  • And watch highlights from Burberry’s Beijing hologram show [YouTube]
  • Why we still love magazines, including a short film of infamous French Vogue editor Franceline Prat telling the story of her first shoot with Helmut Newton [The Business of Fashion]
  • Online advertising revenue grew 15% in 2010 to $26bn [IAB]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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