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Burberry live from Beijing

Burberry’s “music, fashion and tech extravaganza” is streaming live from Beijing, now. Expect to see ground-breaking virtual image technology placing live models against animated footage and life-like holograms. Not to mention British band Keane performing for the first time in China.

Watch it here – http://live.burberry.com

Or read about it here – Burberry to host music, fashion, tech extravaganza for Beijing opening

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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