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Ralph Lauren fragrance ad stars Fashion Toast blogger

Ralph Lauren has released a short film starring Fashion Toast blogger Rumi Neely alongside her photographer boyfriend Colin Sokol to promote the Seductive #2 fragrance from the brand’s Big Pony collection.

Titled “Laws of seduction”, the ad was shot at the Soho Grand hotel in New York. It sees Neely playing a fugitive, with Sokol as the detective chasing after her. He plots to seduce her but instead opts to snap a set of handcuffs on her wrists instead.

The film is shot in black and white throughout, with soft touches of red seen in the likes of the fragrance bottle, a glass of wine and a bouquet of flowers.

It was written and directed by Seth Hagenstein.

Neely has previously modelled for Forever 21, Free People and Rebecca Minkoff.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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