Coach calls for memories in online Mother’s Day campaign

Coach has launched an interactive online campaign in the build up to Mother’s Day in the US.

“Mother’s Day Stories: You, Your Mom & Coach” encourages consumers to share their Coach-related mother-daughter memories through and Facebook.

“Our heritage, your legacy,” runs the tagline.

“We hear so many passionate stories from our customers on the store level, that we wanted to take this opportunity to invite them to engage in our brand message for Mother’s Day and share their Coach memories with us online,” a spokesperson told WWD.

The campaign launches with stories from key fashion insiders including Gretchen Gunlocke Fenton, accessories director at Glamour magazine; Eva Chen, beauty director at Teen Vogue; and Lauren Sherman of

Entries can be submitted until April 18 – the best will be posted until May 29.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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