mobile Uncategorized

New Look launches m-commerce site


Designed to encourage its users to have the confidence to buy from their phone, it focuses on offering both an engaging and a seamless transactional service.

It features a one-click checkout, high quality zoom, the ability to view and compare products in one, two or three columns, and social media integration.

The search is also refinable on the page, while users will be able to see whether the particular product they’re after is running low or out of stock.

Dom McBrien, e-commerce director at the store, says: “At New Look our aim is to offer customers an outstanding multi-channel experience. To do this we must offer an easy and convenient shopping experience through a multitude of channels.

“Research suggests that in 2012 access to the internet via smartphone devices will even supersede the desktop PC, so this is a clear opportunity.

“By offering a best-in-class user experience suited to the mobile shopper, we are confident that New Look will be the fashion brand of choice for the shopper, wherever they are.”

The site was created by mobile and digital communications agency Mobile Interactive Group (MIG). It utilises the latest developments in mobile technology including Javascript, CSS3 and HTML5.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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