Designed to encourage its users to have the confidence to buy from their phone, it focuses on offering both an engaging and a seamless transactional service.
It features a one-click checkout, high quality zoom, the ability to view and compare products in one, two or three columns, and social media integration.
The search is also refinable on the page, while users will be able to see whether the particular product they’re after is running low or out of stock.
Dom McBrien, e-commerce director at the store, says: “At New Look our aim is to offer customers an outstanding multi-channel experience. To do this we must offer an easy and convenient shopping experience through a multitude of channels.
“Research suggests that in 2012 access to the internet via smartphone devices will even supersede the desktop PC, so this is a clear opportunity.
“By offering a best-in-class user experience suited to the mobile shopper, we are confident that New Look will be the fashion brand of choice for the shopper, wherever they are.”