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Umbro launches ‘inked’ footballer films for new 1350 collection

Umbro has launched a series of videos to celebrate the launch of its new Diamond Icons collection, a line of off-pitch apparel for football fans.

Based on the concept of the 1350 minutes left in a day after a 90 minute football match, the films show tattooed footballers Juan Vargas and Darren Bent getting “inked” during their own 1350 minutes.

“After the 90, there are still 1350 minutes left to play” reads the tagline. The films were shot by Ewen Spencer in Florence and Newcastle respectively.

The Diamond Icons collection itself, is inspired by the 1978 World Cup, featuring classic Umbro diamond taping on its shirts in throwback colours of dark blue, orange and light blue.

As part of the brand’s recently relaunched city guide at london.unlike.net, there is also a short film starring tattoo artist Matty D’Arienzo. Check it out, here.

And see more about the 1350 project, here: www.umbro.com/1350

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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