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Tweet mirror hits Westfield shopping centre

The tweet mirror

Westfield London has unveiled a “tweet mirror” as part of its Big Fashion Wardrobe event this week.

Designed by Dutch retail services company Nedap, the mirror aims to connect shoppers to their friends in real time in order to help with their purchasing decisions.

An in-built high-definition camera enables users to take pictures of themselves from various angles in their chosen outfits, and then share via email or text, as well as Facebook and Twitter.

Feedback follows to the individual’s phone.

The Evening Standard calls it “an invaluable resource for the solo shopper”.

What’s more, if the user opts not to buy the item, the picture is sent to their email address alongside a link to the brand’s website.

The tweet mirror is part of the Go Virtual area of the shopping centre’s event, which is running from March 29 – April 3.

Tweet mirror hits Westfield shopping centre

 

 

Westfield London has unveiled a “tweet mirror” as part of its Big Fashion Wardrobe event this week.

 

Designed by Dutch retail services company Nedap, the mirror aims to connect shoppers to their friends in real time to help with their purchasing decisions.

 

An in-built high-definition camera enables users to take pictures of themselves from various angles in their chosen outfits, and then share via email or text, as well as Facebook and Twitter.

 

Feedback follows to the individual’s phone.

 

The Evening Standard calls it “an invaluable resource for the solo shopper”.

 

What’s more, if the shopper opts not to buy the item, the picture can be saved for later, whereby a link to the brand’s website will also come attached.

 

The tweet mirror is part of the Go Virtual area of the shopping centre’s event, which is running from March 29 – April 3.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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