UK designer discount site BrandAlley has created a short film designed to demonstrate how etail and mobile commerce are transforming the way people shop.

The “Fashion iWall”, as it’s called, shows a model stood behind a giant collage of 16 iPads and iPhones through which you see her outfits rapidly change.

It was shot using the RedMX camera by Ryan Dean, founder of production agency The Big RD.

“Over the last 10 years the internet and digital media have made a huge impact on the fashion industry and this video goes some way to visualising its effectiveness. Essentially it is showing consumers how using the medium of technology can enable you to have anything and everything you desire,” said Dean.

The video ties in with the launch of the new BrandAlley iPhone app, and follows on from the site’s FlashWalk video which received 170,000 hits on YouTube and led to a 15% growth in sales.?