Lanvin has launched its new European e-commerce site at www.lanvin.com/e-lanvin/UK-FR.
Designed to offer customers a “unique new experience in an intimate and welcoming environment that replicates the ambience of its famous boutiques”, it offers products from across a broad range of categories split up into comprehensive divisions.
Women incorporates ready-to-wear, handbags, shoes, accessories, ballerinas or jewellery, and men, ready-to-wear, bags, shoes, sneakers and accessories.
Each product featured is zoom-able to full screen.
Under “Hot Picks”, there are must-haves for the season across bags, shoes and jewellery. So too is there then a page for brides, one for gifts – complete with the brand’s famous porcelain dolls as well as cards decorated with Alber Elbaz’s sketches – and another featuring exclusives.