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Lanvin launches European e-store

Lanvin has launched its new European e-commerce site at www.lanvin.com/e-lanvin/UK-FR.

Designed to offer customers a “unique new experience in an intimate and welcoming environment that replicates the ambience of its famous boutiques”, it offers products from across a broad range of categories split up into comprehensive divisions.

Women incorporates ready-to-wear, handbags, shoes, accessories, ballerinas or jewellery, and men, ready-to-wear, bags, shoes, sneakers and accessories.

Each product featured is zoom-able to full screen.

Under “Hot Picks”, there are must-haves for the season across bags, shoes and jewellery. So too is there then a page for brides, one for gifts – complete with the brand’s famous porcelain dolls as well as cards decorated with Alber Elbaz’s sketches – and another featuring exclusives.

Lanvin launches European e-store

Lanvin has launched its new European e-commerce site at www.lanvin.com/e-lanvin/UK-FR.

Designed to offer customers a “unique new experience in an intimate and welcoming environment that replicates the ambience of its famous boutiques”, it offers products from across a broad range of categories split up into comprehensive divisions.

Women incorporates ready-to-wear, handbags, shoes, accessories, ballerinas or jewellery, and men, ready-to-wear, bags, shoes, sneakers and accessories.

Each product featured is zoom-able to full screen.

Under “Hot Picks”, there are must-haves for the season across bags, shoes and jewellery. So too is there then a page for brides, one for gifts – complete with the brand’s famous porcelain dolls as well as cards decorated with Alber Elbaz’s sketches – and another featuring exclusives.

 

 

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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