Brands in the UK hoping to provide Facebook users with access to special offers through the site’s new deals service are going to have to spend £50,000 on banner advertising to do so, according to Brand Republic.
Facebook Deals, which launched in beta in the UK in January and was originally free, already has the likes of Debenhams and Mazda as partners.
It enables users to check in using the social networking site’s location feature, Facebook Places, and find nearby offers.
Facebook declined to comment.
With the surge in deal marketing at present (see my post from yesterday), it seems like quite an odd move to me – brands could easily turn to Foursquare or the forthcoming Groupon Now instead. Having said that, Facebook’s userbase is now over 600m, Foursquare’s is perhaps more like 6m; perhaps that’s worth £50k after all?