Some more great stories from around the world surrounding all things fashion and digital over the past week:
Louis Vuitton’s new film project Double Exposure, which uses the mercurial collodion process requiring the sitter to hold a pose for 12 seconds, to reveal the two sides of a subject’s life. Sam Taylor-Wood stars [Louis Vuitton]
A fashion film created by White Lodge @ Blink, The Mill and MPC to showcase the event sponsors of the 2011 British Arrow advertising awards, held in London last night [The Inspiration Room]
China’s answer to Twitter, Weibu, captures the attention of leading fashion brands around the world including Louis Vuitton, Chanel, Gucci and Burberry [BoF]
Wrangler’s spring/summer campaign for its Bluebell line lets users control model Tony Ward as he travels both forwards and backwards at the Ace Hotel in Palm Springs [Ad Rants]
Sam Taylor-Wood for Louis Vuitton's Double Exposure
Digital snippets
Some more great stories surrounding all things digital and fashion from the past week:
Louis Vuitton’s new digital film project Double Exposure, which uses the mercurial collodion process requiring the sitter to hold a pose for 12 seconds, to reveal the two sides of a subject’s life. Sam Taylor-Wood stars [Louis Vuitton]
A fashion film created by White Lodge @ Blink, The Mill and MPC to showcase the event sponsors of the 2011 British Arrow awards for the ad industry, held in London last night [The Inspiration Room]
China’s answer to Twitter, Weibu, captures the attention of leading fashion brands around the world including Louis Vuitton, Chanel, Gucci and Burberry [BoF]
Wrangler’s spring/summer campaign for its Bluebell line lets users control model Tony Ward as he travels both forwards and backwards at the Ace Hotel in Palm Springs [Ad Rants]
Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.
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Rachel Arthur - March 18, 2011 