Elle Collections launches iPad app

A preview of the latest issue of biannual catwalk title Elle Collections has been released as an interactive iPad app.

Launching this week it offers an insider’s guide to the top 10 shows of the spring/summer 2011 season, as well as a detailed image gallery of the collections and a round-up of the best accessories.

Video footage from backstage is also offered, alongside films of the Elle team commenting on the shows and providing insights into the key looks of the season.

Elle editor Lorraine Candy said: “For the first time we talk readers through the top shows, take them back stage and into the world of the catwalk, giving them access in a way no other magazine could. We wanted to give readers an understanding of what inspired the designers and an idea of what they’ll be wearing this spring/summer. The iPad gives us the tool to do this in a truly, interactive, tactile way that we’re sure our readers will love.”

The app also offers an interactive front row feature where users can click on individual personalities to find out who they are and then opt to read their blog or follow them on Twitter.

Download it from iTunes here.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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