Categories
Uncategorized

SS11 Mulberry campaign comes alive through visual effects

 

Mulberry has used its spring/summer 2011 ad campaign images shot by Tim Walker and starring models Lindsey Wixson and Nimue Smit to create a short film.

Through animation, rotoscoping and repainting visual effects, the six shots have been weaved together to produce a 1m23s spot that sees the models blinking, the featured piglet moving and the hydrangeas blooming.

The result is a living montage that aims to capture the “romantic, ethereal and decadently floral” spirit of the season.

The project was created by ad agency House and Holme in collaboration with Park Village’s director Luke Losey and visual effects company Framestore.

See the full film at www.mulberry.com/ss11film

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

2 replies on “SS11 Mulberry campaign comes alive through visual effects”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.