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ASOS on Groupon

Daisy Lowe on the cover of ASOS magazine

Remember Gap’s runaway success on Groupon last summer – a total of 441,000 sold ($25 for $50 voucher), worth just over $11 million.

Well, in the UK today it’s the turn of ASOS. For £9, shoppers get a £20 voucher to spend (55% discount).

At time of posting, upwards of 24,700 have already been sold. There’s 33 hours to go and the limit is set at 25,000, so hurry if you want a look in.

UPDATE: 29 hours to go, 31,000 sold, and the limit has been raised to 50,000.

441,000 Groupons were sold, bringing in a little more than $11 million.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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