Levi’s “Rear View Girls”

Still catching up on emails, I came across a viral video from Levi’s yesterday called Rear View Girls, which aims to promote the Curve ID range. In it, two girls from New Zealand hit the streets of LA with a camera attached to one of their behinds. What ensues is an amusing look at the men (and women) who get “busted checking out their butts”.

The spot from Colenso BBDO, shot by Jae Morrison, proves that funny still goes a long way in viral marketing. At last count it had received in the region of 8m hits on YouTube. At present however, it unfortunately seems to have been removed for “violating terms of service”.

Below, however, is the behind-the-scenes video instead:


By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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