On www.fashionshow.louisvuitton.com (which is also accessible via the iPad and iPhone) as well as on the brand’s Facebook page, fans will be able to explore both the show and backstage through the eyes of a camera that captures a fully panoramic view of its surroundings.
You’ll be able to look in any direction and explore the room as though you’re actually there. Exclusive behind-the-scenes access will also be made available.
The show will be broadcast live on Wednesday, March 9, at 10am (GMT +1). It will also be possible to return and re-watch the digital experience over the following weeks.
The initiative ties in with the brand’s “commitment to feature purely editorial content through social channels”. It follows in the footsteps of launches such as last year’s 360° view of runway styles and the iPhone app Amble.
Emphasising the luxury company’s commitment to digital, I even like the fact the company’s press release ends with six social media links:
“Stay connected with Louis Vuitton at:
www.facebook.com/louisvuitton | www.twitter.com/LouisVuitton_HQ
www.youtube.com/louisvuitton | www.foursquare.com/louisvuitton
www.louisvuittonamble.com | http://u.youku.com/louisvuitton”