Oscars offer 360 digital experience

Given that I’m currently in Los Angeles and the build-up to the 83rd Academy Awards has already begun, I thought I’d post a quick update on all things digital surrounding this year’s Oscars.

It’s a big push from the Academy this year to involve as many people as possible, thus the tagline You’re Invited.

In a bid to attract a younger (and inevitably larger) viewership, young stars James Franco and Anne Hathaway have of course been recruited as the hosts, but so too are there a wealth of new online initiatives surrounding the event for the first time.

Between 20 to 30 cameras have been set up to offer online viewers a broader experience than ever before. Alongside the usual TV coverage, there is access to everything from a thank you cam to a press room cam. For just $4.99 fans can also purchase the premium All Access service which offers a 360 degree camera.

Those using an iPhone, iPad or iPod Touch can also download the Backstage Pass app which similarly provides live streams from the various cameras around the Kodak Theatre venue in Hollywood.

Across platforms, the coverage spreads not only from the red carpet and ceremony itself, but backstage to see things like the winners getting their statues engraved, and a look inside the Governor’s Ball celebration thereafter.

The celebrities are more into digital this year too with live tweets from host @JamesFranco and other stars during the show.

A great start – there were already 1600 tweets per minute about the Oscars at the beginning of the red carpet coverage.

Happy watching!