Zara has launched a new project called People!, which encourages consumers to collaborate with the brand by sending in their own creative pictures for publication.

At, users are asked upload images with looks featuring at least two items from the retailer’s current collection. Each week a selection of the best will then be published online.

Those chosen will receive 300€ for their colaboration.

Yet another clever use of crowdsourcing – and cheap creative pics for Zara too.