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Zara launches People!, calls for creativity

Zara has launched a new project called People!, which encourages consumers to collaborate with the brand by sending in their own creative pictures for publication.

At people.zara.com, users are asked upload images with looks featuring at least two items from the retailer’s current collection. Each week a selection of the best will then be published online.

Those chosen will receive 300€ for their colaboration.

Yet another clever use of crowdsourcing – and cheap creative pics for Zara too.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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