Credit to Mulberry for digital follow-up

Mulberry autumn/winter 2011/12

Given how many brands bombard us with emails about the fact they’re live-streaming during fashion week, it’s surprising how few of them actually bother with a follow-up release about how it all went thereafter.

Save for Burberry – more on that later or it will look like I only write about them on here – the only other one that’s stuck out for me so far during London Fashion Week is Mulberry.

It was simple, but it did the trick: a pretty graphic and a series of links to video content from the show, the party and backstage. Nicely done.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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