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Learn how to blog from the front row with Topshop this #LFW

Just been browsing some of the initiatives for London Fashion Week, which starts first thing tomorrow, and came across the series of in-store workshops being held at Topshop’s Oxford Circus store.

The session on blogging from the front row (Saturday at 11am and 5.30pm) sounds great – those behind Topshop’s Inside-Out and Susie Bubble will be hosting. Seems to be a lot of legs for “how to” events in retail at the moment…

There’s also an illustration master class curated by the Design Museum and in collaboration with artist Howard Tangye tomorrow, and a live Q&A with hip young designer David Koma next Tuesday.

For those wanting extra fashion facts about the NEWGEN designers the retailer is sponsoring at fashion week this season, you can also pick up one of their QR-coded fashion bookmarks which on scanning leads through to an insightful film.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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