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Burberry to livestream on Piccadilly Circus billboard

Every season Burberry ups its game with some sort of digital initiative around its fashion week show. “Runway to reality” for instance, or its 3D theatre experience.

This time, it’s going one step further in making its show accessible to the masses, and screening its livestream on Piccadilly Circus’ famous Landmark 32m digital screen – a first for any brand.

Here’s a pic chief creative officer Christopher Bailey just posted to Twitter:

He said: @Burberry: Streaming the show live into Piccadilly Circus on Monday…really exciting, in our home town! CB

It’s taking place at 4pm on Monday. If you’re in London, I suggest you go take a look, it’s bound to be an experience.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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