This time, it’s going one step further in making its show accessible to the masses, and screening its livestream on Piccadilly Circus’ famous Landmark 32m digital screen – a first for any brand.
Here’s a pic chief creative officer Christopher Bailey just posted to Twitter:
He said: @Burberry: Streaming the show live into Piccadilly Circus on Monday…really exciting, in our home town! CB
It’s taking place at 4pm on Monday. If you’re in London, I suggest you go take a look, it’s bound to be an experience.