Every season Burberry ups its game with some sort of digital initiative around its fashion week show. “Runway to reality” for instance, or its 3D theatre experience.
This time, it’s going one step further in making its show accessible to the masses, and screening its livestream on Piccadilly Circus’ famous Landmark 32m digital screen – a first for any brand.
Here’s a pic chief creative officer Christopher Bailey just posted to Twitter:
He said: @Burberry: Streaming the show live into Piccadilly Circus on Monday…really exciting, in our home town! CB
It’s taking place at 4pm on Monday. If you’re in London, I suggest you go take a look, it’s bound to be an experience.
2 replies on “Burberry to livestream on Piccadilly Circus billboard”
[…] The initiative will of course culminate with Burberry Prorsum, winner of the inaugural British Fashion Award for digital innovation in 2010, streaming its show live on the famous Landmark 32m digital screen at Piccadilly Circus on Monday – as I mentioned already here. […]
[…] Candyspace, this digital first for the industry (Burberry previously live streamed its show on just one billboard in London’s Piccadilly Circus), will hit high-traffic retail environments in London, Manchester, Birmingham, Leeds, Liverpool and […]